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Choosing the Strategy

Perhaps you are a new entrepreneur about to launch a business or innovation you have been dreaming about for years. Or maybe you have an established business and things are going well, or maybe even too well. In both instances you are going to need capital the oxygen that every business needs to grow and prosper.

So now you are writing your first business plan or touching up the old one in anticipation of raising capital. Capital can only come into a business in one of two ways. Capital that is generated internally through positive cash flow from business operations (e.g., selling stuff), or from external funding sources. The new entrepreneur is limited to only one option external funding sources. The established business is hopefully generating positive cash flow, but may require additional capital. Which funding option is best? Is it best that the capital come from only one source, or does it make more sense for the capital to come from multiple sources? How do you decide?

A proper business strategy is vital to your companys success. Moreover, it should be well-controlled.

How you decide to capitalize the business is called your capital formation strategy. There are undoubtedly a number of other factors to consider depending on your companys current circumstances, and, quite importantly, where you want your company to go in the next few years. If you are still hesitating what development strategy to pick for your company.

3 Comments

July Mao

The topic you describe here is really important. I think it may be useful and interesting to many beginners in this sphere.

John doe

Thank you for your opinion! I'm glad that you found this article interesting, and I hope to continue this topic in further publications.

Mila MOa

Very useful post! Thanks for sharing! Now Ill be planning my visit to your company to pick the best strategy for my business.

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